📦 Case Study: Shipperman

Client: Shipperman
Service: Meta Ads (Facebook & Instagram)
Duration: 12 Months
Year: 2023 – 2024
Industry: International Shipping

🔍 The Challenge

Shipperman, a logistics company specializing in international shipments from the USA to Lebanon, wanted to establish a strong digital presence and generate high-quality leads. With no prior digital marketing efforts, they needed an effective strategy to reach the right audience and drive conversions.

🚀 Our Strategy

We developed a data-driven Meta Ads campaign focused on:

✅ Targeted Audience Segmentation – Reaching individuals and businesses needing shipping services from the USA to Lebanon.
✅ Compelling Ad Creatives – Highlighting affordable rates, fast delivery, and secure shipments.
✅ Lead Generation Campaigns – Optimized forms for quick customer inquiries and sign-ups.
✅ Continuous Optimization – A/B testing of ad copy, creatives, and audience targeting to maximize ROI.

📊 Results in 12 Months

• 2,198 On-Facebook Leads
• 520,108 Accounts Center Accounts Reached
• 2,606,276 Total Impressions
• $4,790.50 Total Ad Spend
• Cost Per Lead: Just ~$2.18
  

✅ The Impact

In just one year, we helped Shipperman scale from zero to 1,748 high-intent leads, proving that a well-structured Meta Ads strategy can drive cost-effective customer acquisition in a competitive industry.

“Foldcode’s expertise in Meta Ads transformed our lead generation efforts. Their precise targeting and optimization strategies brought us high-quality leads at an unbeatable cost!”
— Shipperman Team