Content Brief
A “content brief” is a document that provides guidelines and instructions for creating a specific piece of content, while a “course description” is a brief overview of a course’s content, objectives, and structure. A content brief focuses on the specific needs of a single piece of content, while a course description is a broader overview of an entire learning experience.
- Key Elements:
- Content goals: What the content aims to achieve (e.g., increase brand awareness, drive traffic, generate leads).
- Target audience: Who the content is designed for (e.g., demographics, interests, pain points).
- Content tone and style: The desired voice and style of the content (e.g., formal, informal, humorous).
- Content outline: A high-level overview of the content’s structure and key points.
- Keywords: Important terms that should be included in the content for SEO purposes.
- Content goals: What the content aims to achieve (e.g., increase brand awareness, drive traffic, generate leads).